ONLINE CUSTOMER BUSINESS. Electronic commerce is the buying and selling of products and services or transmitting a fund or data over an electric network. This kind of business is mostly based on the online transactions without physical contacts of the buyer and the seller. With the recent development in technology one does to not need to move from one shop to another in search of products. It is more easy and convenient to conduct business over the internet by e-commerce. Businesses post their products on their website for the potential customers to see and make online order and payment then the product is delivered at the customer’s convenient place. The business transactions in the e-commerce are carried out in different forms. Business to business is a type of e-commerce where one type of business transact with another type of the business of the same kind or of a different kind. Business to customers is also another form where business is transacted between the business and the final consumers of the product. Consumer to consumer where the transaction is done between two or more final consumers of a product is another form of e-commerce. Customer focus is very key in e-commerce since they are in constant contact with the customers. The need of the customers should be met using the best possible way by employing proper and effective strategies. Quality customer’s service is a fundamental strategy since customers are the pillars of an e-commerce. Growth of the business should also translate to the increase in customer service strategy. Constant provision of excellent customer services should be ensured by studying the real experience of the customer. the business should ensure the customers that it has does not go away. It is quite expensive to attract new customers than to retain the ones that the business already have. This can be realized by being in constant contact with is existing customers by informing them of any changes or any new products that the business has. Sourcing for information that is beneficial to customers such as the products colors that are mostly preferred by the customers should be maintained in e-commerce business. Thoroughly collected data enables the customers to feel that their interest is being catered for by the business. Money back guarantee is also a major factor to consider in building trust in the mind of customers in e-commerce business. The business should constantly review the business and the customer’s feedback to ensure that they necessary changes are made towards improving the business. Quality of the services and the ease of getting the services are the major factors that ensure efficient e-commerce business.Traders should therefore focus on quality to ensure profitability.